6.583 billion dollars is the headline number: Panama closed its 2023 tourism year with that much in foreign exchange earnings.
Panama’s luxury travel market is getting tighter, pricier, and harder to book
Panama’s record 2023 tourism revenue is reshaping luxury travel in Panama City, Bocas del Toro, Boquete, and island destinations, with new hotel openings, longer stopovers, and higher service expectations for upscale visitors. The result is a more competitive game for travelers: the best properties are booking out earlier, and securing preferred suites in the city or on an island retreat is taking longer.
The tourism authority and PROMTUR Panamá are credited with the surge through marketing campaigns, airline partnerships, event hosting, and the Panamá Stopover program, while hotel occupancy in 2023 rose by roughly eight percentage points compared with 2022. With about 54 percent of accommodation capacity concentrated in Panama province, the pressure is clearly on the capital and its higher-end stays.
Gobble's Take: Panama’s hotel market isn’t just busy — it’s now making procrastination look like a luxury tax.
Source: Panama's $6.5 Billion Tourism Year: What Record Visitor Spending Means for Hotels
In Case You Missed It
Yesterday's top stories:
Related reads
Other Gobbles stories on similar themes.
🌴Panama Pulse·
Panama Just Had Its Most Profitable Tourism Year Ever — $6.6 Billion and 3 Million Visitors
🌴Panama Pulse·
Panama's tourism engine just hit a new high
🌴Panama Pulse·
Panama's Tourism Authority Just Recorded Its Best Quarter Ever: 999,934 Visitors, $2 Billion in Spending
🌴Panama Pulse·
Panama’s 2025 tourism boom: over 3 million visitors, with Tocumen and cruises doing the heavy lifting
Was this briefing useful?
One tap helps Gobbles learn what to cover more carefully.
Get Panama Pulse in your inbox
Free daily briefing. No spam. Unsubscribe anytime.
See something wrong? Report an inaccuracy